Digital marketing encompasses all marketing efforts that use electronic devices or the internet to connect with customers and promote products or services. It includes various online channels such as search engines, social media, email, websites, and mobile apps to reach and engage target audiences. Digital marketing strategies aim to drive brand awareness, generate leads, increase website traffic, and ultimately, drive conversions and revenue for businesses. This field is dynamic and constantly evolving, with marketers leveraging data-driven insights and innovative technologies to optimize campaigns and achieve marketing objectives in the digital landscape.